The Importance Of Being Sexual A History Of Sexuality Essay

The Importance of Being Sexual: A History of Sexuality Sex is the force that drives the continuation of humanity, and sexuality is an integral part of human life. Next to survival, the most primitive primal human instinct is sex. Sexuality is something carnal and pervasive, something that is responsible for and touches the lives of everyone. Understanding its history, its relativity to culture and era, and its fluidity of meaning is vital to gaining and composing a full understanding of the behaviors of humankind. To understand the history of sexuality is to contextualize modern struggles. It validates current sexual identities in ways that may be in contrast to modern cultural notions, and can even give inspiration and motivation to today s LGBT youth. The history of sexuality can be surprising and more complex than expected, sometimes revealing dark pasts that would rather be left forgotten. It opens doors of thought and broadens perspectives, leading people to analyze and questio n sexual norms and other forms of social control that sometimes cause more harm than good. The history of sexuality is important because it bridges topics such as religion, culture, contraception, and sexual orientation. It involves challenging common historical assumptions about sexuality, for the sake of determining accurate historical data. A such, this history is constantly being looked at in new ways as more information about the past is uncovered and interpreted. Part I: Religion TheShow MoreRelatedHow Does Foucault s Freud s Repression Hypothesis?1620 Words   |  7 Pageshypothesis? In the history of philosophy, many philosophers discuss the repression, however Freud’s and Foucault’s repression hypothesis are widely remains under the debate. Repression has psychological connection and it an attempt of a person in which he repels his desires towards pleasurable instincts by excluding the one’s conscious desire and holds it in the unconscious. As if the writer said, â€Å"Psychologically it is fully justified in beginning by censuring any manifestations of the sexual life of childrenRead MoreThe Freedom Of The Free Love Movement Essay1582 Words   |  7 PagesAs society moved from agrarian to industrial, the sexual ideology was heavily influenced. During this period, the need for children to help maintain farmland was no longer necessary. Cities emerged and reproduction slowed. This period was a major turning point for the dominant meaning of sexuality; thus it has great significance. D’Emilio writes about this changing sexual ideolo gy when he states â€Å"especially within the middle class, sexual desires had become increasingly fused with a romantic questRead MoreFreud s Theory Of Repression1558 Words   |  7 Pagesof life as every human receives numerous limitations by civil society. In book stated as, â€Å"The organic periodicity of the sexual process has persisted, it is true, but its effect on mental sexual excitation has been almost reversed. This change is connected primarily with the diminishing importance of the olfactory stimuli by means of which the menstrual process produced sexual excitement in the mind of the male. Their function was taken over by visual stimuli, which could operate permanently, insteadRead MoreWomen s Gender And Gender Roles955 Words   |  4 Pages9/25/15). The characteristics of women consisted of being pious, pure and religious, as they were the moral superiors to men (Kushner, 9/25/15). This moral superiority linked to the idea that Cott presents of female passionlessn ess, which was the result of subsequent lack of sexual aggressiveness (Cott 1987: 220). Passionlessness however was not simply a gendered characteristic it played a vital sexual as the controlling factor over hyper sexual husbands (Cott 1978: 235). The very structure ofRead MoreHuman Sexuality And Its Effects On Children And Young People Understand1309 Words   |  6 PagesMuch has been made of the role of human sexuality, yet little has been said about the importance of learning about human sexuality. Sex has been the same since time began, and we cannot continue to ignore the reality of what children are being exposed to. Being educated about these topics, being educated, in general is important to me. Education is what will help this world with inequalities, and so many other problems. Human sexuality has become one of the topics that have caught my attention becauseRead MoreA Review of Sexuality and the Chronically Ill Older Adult: A Social Justice Issue1341 Words   |  6 PagesIntroduction This article â€Å"Sexuality and the Chronically Ill Older Adult: A Social Justice Issue† is published in the journal Sexuality and Disability and the authors are Verna C Pangman and Marilyn Seguire. The article provides an overview and outline on sexuality in the older adult with a chronic illness. In today’s world, according to Verna C Pangman and Marilyn Seguire, sexuality for the older adult and the elderly is a â€Å"taboo† word, and if mentioned, fear and apprehension by the older adultRead MoreLegal Situation For Same Sex Couples965 Words   |  4 Pagesensure that patient and partner preferences can be met. This is very important in being able to respect the patient’s wishes and involve the partner in decision making and treatment discussions (Harding, Epiphaniou, Chidgey, 2012, p. 609). Partners facing the loss of their same-sex loved one may experience disenfranchised grief—grief that is not acknowledged or viewed as legitimate, owing to the relationship not being fully recognized by one’s family or community. This may limit the partner’s abilityRead MoreShould The Hiv / Aids Epidemic?918 Words   |  4 PagesBeyond Epidemiology, the consistent classifying of the HIV/AIDS epidemic as being the direct result of distinct African sexuality by prominent media outlets has led to detrimental and widespread ignorance on the effects that colonialism has had on accelerating the rates of transmission. The historiography of HIV and AIDS as the result of ‘native’ sexual consequences has not only perpetuated the stereotype of the overly sexual African. It seems that the latent implication within the past general consensusRead MoreMy Personal Experience Of Sexuality Education At Avondale College And St. Dominic s College Essay1707 Words   |  7 Pagesenables us to formulate ideas regarding sexual identity and gender but also allows us acknowledge ourselves as sexual beings.It can be argued that sexuality is not ‘the property of the individual and is not a hormonally or biologically given quality’ (Epstein,O’Flynn and Telford, 2003) but rather it is a socially constructed paradigm or notion that permeates almost all aspects of not just schooling but our society,both formally and informally.This ‘notion’ of sexuality is ever-changing and it is made dynamicRead MoreGender and Human Sexuality1375 Words   |  6 PagesGender and human sexuality has major importance in lives. This can determine whether a person is healthy or not; not only physically but mentally as well. Also, having a certain gender can change the way feelings are obtain their own character. It is about finding yourself within the gender given and personal human sexuality. Gender can determine actions made by either a male or female called it gender norms. The human sexuality could be defined as thoughts, fantasies, morals, relationship, and attitudes

King Lear and conflict with his daughters - 1556 Words

The general plot of King Lear revolves mainly around the conflict between the King and his daughters, although there is a definite and distinct sub-plot dealing with the plight and tragedy of Gloucester as well. One of the main themes that Shakespeare chooses to focus on in King Lear is the dysfunctional nature of not only the royal family and Gloucester, but the heartache and emotional strain that goes along with being a parent and having to make a decision that will divide your children. This play focuses on not only the after effects of this decision, but the way in which it affects the King, his children and his subjects as well. King Lear is also a play full of deceit and betrayal. This is clearly seen in the first few lines. We first†¦show more content†¦This is what she meant when she utters the word nothing. She has nothing to say that will flatter the king because she is honest. She is not like her sisters who would do anything to get what they want. After he does t his, he continues to badger and ridicule her for her lack of affection and love for him. He does this to anyone who does not put him on the pedestal that he feels that he rightfully deserves to be on. One must note that during this time, women were supposed to be subordinate and obedient to men, Codelias position here is a precarious one, and one that must be backed by firm belief, as she still will not give in to Lear after his threats, which shows us from the very start that she is an extremely strong-willed and determined young woman. The mere existence of this incredibly foolish game illustrates to us Lears overwhelming insecurities about his relationship with his three daughters. Cordelias refusal angers him, painting a picture of (not for the last time) Lears poor capacity for dealing with relationships, father-daughter or otherwise. The other parent child relationship gone wrong in this play is that of Edmund and his father. He is the bastard-son of Gloucester and wants everything that Edgar, the legitimate son, has. In the beginning of Act 2 he draws his sword on Edgar and tells him to pretend like he is protecting himself because he hears Gloucester coming. Edmund says: I hear my fatherShow MoreRelatedTheme Of Madness In King Lear976 Words   |  4 Pagesproves conflict arises between characters and their surroundings, depicting how madness is the result. Ruler of the land, King Lear, betrayed by those he loves, struggles to continue on his life through means of sanity. In William Shakespeare’s play King Lear, madness is brought about through one’s power of authority, self-esteem, and internal conflict. Madness, as a result, is seen when one upholds the highest rank in power. In King Lear, Lear upholds the authority in the kingdom, using his powerRead MoreKing Lear and the Genre of Tragedy Essay960 Words   |  4 Pagesof the hero. Written between 1604 and 1606, ‘King Lear’ falls into the genre of tragedy, depicting the destruction and downfall of the main character (Abrams). The play centres on Lear, an aging king who, in his retirement, decides to divide his kingdom between his three daughters while retaining the title and privileges of being king. However, King Lear’s actions lead to the destruction of his family, tearing up his kingdom and creating a war. ‘King Lear’ is a tragedy as it follows the codes and conventionsRead MoreAnalysis Of Shakespeare s King Lear 1338 Words   |  6 PagesShakespeare’s Response to Good Deeds in Everyman King Lear and Everyman are two plays from the Middle English times, however they differ in morals. One shows how good deeds bring good outcomes and rewards while the other shows good deeds can bring bad outcomes and punishment. This essay is a comparative between Cordelia from King Lear and the everyman from Everyman. King Lear is a tragedy by William Shakespeare that contradicts the code of morality portrayed in the play Everyman. Everyman isRead MoreSamurai : Strict Code Of Samurai1599 Words   |  7 Pageson a story before the story begins. Epilogue – follow up to the ending of a story. Conflict – a problem or obstacle that a character or group of characters must overcome. Climax – the most dramatic or highest point in the story prior to the conclusion. Denouement – the point in the story where the solution to a conflict occurs (Dictionary.com) Comedy in a dramatic sense – a story of drama that resolves the conflict in the opposite manner such as joy verses a dramatic ending (Dictionary.com) TragedyRead MoreNatural vs. Unnatural in Shakespeare ´s King Lear879 Words   |  3 Pages In Shakespeares famous tragedy King Lear, the parallel between natural and unnatural occurrences unifies the plot while further developing and foreshadowing the conflicts in the play. Lears resignation from the throne and his method of distributing the land, as well as the unnaturalness of Gloucesters and Edmunds situation, brings turmoil and tragedy to a society based on natural order. From the physical works of nature such as the storm in the third act to the variety of unnatural politicsRead MoreEssay on King Lear and a Brave New World: Similar Themes and Motifs774 Words   |  4 PagesIn Aldous Huxley’s Brave New world and William Shakespeares King Lear, the reader will find that both works use similar motifs that mirror each other to increase further the similarities and significance of the works. The Brave new world tries to destroy any of human emotion, which is why Huxley has chooses Shakespeare as the basis of Johns system of beliefs involved in personal connection. Although the story lines in both of the publications are quite different from one another, thereRead MoreElements Of Tragedy In King Lear1627 Words   |  7 Pagesas a master of intertwining pathos in his plays by effectively evoking pity from readers. The literary device of a double plot efficiently amplifies the emotions within a play. With the aid of the paralleling plots between Gloucester and his two sons and King Lear and his three daughters, Shakespeare effectively uses pathos to introduce elements of tragedy in King Lear. Through the parallels between the betrayal of Gloucester’s son and King Lear’s daughters, Shakespeare showcases the importanceRead More Shakespeare?s 10 things Essay1200 Words   |  5 PagesMetaphors of death-King Lear, Merchant of Venice, Othello 3. Humor- A Midsummer Nights Dream, As You Like It 4. Pastoral settings- Ling Lear, A midnight Summers Dream 5. Madness and insanity- Othello, Midnight Summer?s Dream, King Lear 6. Reversal- the main character falls from a high place 7. Letters- King Lear, Merchant of Venice 8. Things are not as they appear- King Lear, Merchant of Venice, Midsummer Night?s Dream 9. The Father/Daughter Conflict-Midsummer, King Lear, Merchant of VeniceRead MoreThe Expretation Of The Storm In Robert Frosts The Storm799 Words   |  4 PagesFrosts poem Bereft shows the potential of a big and devastating storm which accurately describes the situation King Lear is experiencing in Act 2 Scene 4 of the play. As the accuracy of King Lear’s personality is described, it can be seen that King Lear could be considered the speaker of the poem and that reveals his true feelings and emotions after his crisis with his daughters. King Lear’s personality and situation are first described when the first two lines of the starts with a question askingRead More King Lear Essay1229 Words   |  5 PagesKing Lear Every situation in life has an appearance, and a reality. The appearance of a situation is usually what we want to see. The reality, what is really going on, is not always as obvious to the observer. People who cannot penetrate through the superficial appearance of a situation will see only what they want to believe is true; often, the reality of a situation is unappealing to the perceiver. These are the circumstances surrounding the conflict that occurs in William Shakespeares

Factors Affecting Consumer Responsibility -Myassignmenthelp.Com

Question: Discuss About The Factors Affecting Consumer Responsibility? Answer: Introduction Marketing management is the process of developing suitable strategies and planning for the products and services, advertisement, promotional sale to the desired consumer group (Khan, 2014). This study has 8 marketing Ps of Coles Roxburgh Park, which is actually located in the Roxburgh Park. Apart from theoretical description, the study has also applied such 8ps of marketing mix on the product of this organization. On the other hand, the study has also provided suitable recommendation on the 8 marketing Ps of Coles Roxburgh Park towards their improvement. Company For over 100 years, Coles has continued to deliver high quality products and outstanding customer service to millions of customers in Australia. The organization is highly dedicated to provide family products to the Aussie families for their happy and healthy home life. Coles Roxburgh Park is the store located in the Roxburgh Park Area of Australia. The organization always provides products with low cost for lowering the cost of living of the Aussie families (Coles Roxburgh Park, 2018). Among all the product range like food, gift cards, meat, fruit dairy and others, Coles loves to provide quality food products to the customers with lowest cost. Product and Location Coles Roxburgh Park is location is the area of Roxburgh Park of Australia. The area is actually within the Melbourne city of the country. The store is placed at convenient location of Melbourne, which is accessible and convenient enough for the customers. The organization mainly offers household products like bakery, dairy, deli, fresh fruit and vegetable, meat and others (Coles Roxburgh Park, 2018). Apart from that, the organization also delivers baby products, Coles mobile, gift cards, liquor, gluten free product, kosher and others. Moreover, Coles is always intended to meet the household need of the customers through delivering its products offerings to them. Consumer The consumers of Coles are generally from Medium income group family. Moreover, the consumers of the organization are mostly middle income group people of Australia. The organization has mostly targeted household consumer group having average income sources. Moreover, the intension of the organization behind such targeting strategy is to get success of low cost pricing strategy (Kraus et al., 2016). Furthermore, the organization majorly focuses on lower middle age consumer group having positive attitude towards their life. Product is the item in marketing mix, which is produced or built for satisfying the needs of certain group of people. According to Jackson and Ahuja (2016), the success of an organization is highly dependent on it availability of right type of product per the market demand. Coles Roxburgh Park mostly offers bakery, dairy, deli, fresh fruit and vegetable, meat and others for meeting the household product needs of the household consumer group (Coles Roxburgh Park, 2018). Moreover, the organization is highly popular for its high quality Australian food delivery. Apart from that, the organization also offers the products like baby products, Coles mobile, Gift cards, liquor and others. On the other hand, Dadzie et al. (2017) opined that the quality and leveling of products are extremely important for attracting the customers. In case of Coles Roxburgh Park, the organization is highly popular for it high quality food products. However, the organization is often claimed with low quality fre sh fruit and dairy product, which can hamper the selected target group. Furthermore, the organization is mostly limited within the household products. According to Chen et al. (2016) price is the sacrifice or pay, which consumers are prepared to pay for acquiring a specific product. Price shapes the perception of the consumers towards the products of an organization. In case of Coles Roxburgh Park, the organization uses cost leadership strategy, where it offers product at low cost (Schramm-Klein et al., 2015). Moreover, the organization has set price for the products at a range, which is affordable to all types of customers from lower to middle or higher income group. On the other hand, Kumar et al. (2017) opined that lower pricing strategy can increase the organizational profit with increasing sales jump. Likewise, affordable pricing strategy of Coles Roxburgh Park has fostered huge sales volume from increasing purchase from middle income group customers. Place or Distribution is extremely important in marketing mix for getting business success. According to Kozlenkova et al. (2015), organizations should always need to position and distribute its products in a place, which is accessible enough to their target customers as well as potential customers. Being established at Roxburgh Park, the position of Coles Roxburgh Park is accessible enough to the customers. Moreover, the organization provides both online and offline option to deliver products to the customers. On the other hand, Kumar and Pansari (2016) opined that distribution channels act as intermediaries between the organization and consumers, which ease up the process of selling. Likewise, the convenient physical stores and online service delivery channel enhance the interaction of the organization with the customers (Hristov Reynolds, 2015). However, in retail selling, the customers often face issues in finding their required products easily. Promotion romotion is an extremely important component in marketing mix, which can boost up the sales and brand recognition. According to Wang et al. (2015), effective promotional method conveys most important information of an organization to the customers. In this way, it enhances the brand recognition and helps in effective brand positioning of an organization. In case of Coles Roxburgh Park, the organization uses print media, mass media, digital media and social media for promoting its brands to the customers. The organization successfully uses television commercials, Facebook, Twitter, Instagram and YouTube for conveying most important product offerings to the customers (Kacker Perrigot, 2016). Such communication always keeps the customers highly informed about the product offering and these mediums encourage customers towards purchasing the products of this organization. On the other hand, Keller et al. (2016) opined that Coles Roxburgh Park also offers attractive discounts and offering s for increasing sales volume. However, too many discounts and offerings is harming the brand image of Coles Roxburgh Park. Customers often suspect about the quality of the products for huge discounted price. Process According to Gummesson et al. (2014), process of Marketing Mix is the procedures, mechanism and flow of activities through which services are delivered to the customers. In case of Coles Roxburgh Park, the organization has highly skilled and educated employees, who deal with the customers smoothly within the store. However, with lack of effective training, the store staffs are sometimes slightly rude with the customers that make customers disappointed. On the other hand, the organization has speedy billing services with latest billing technology software. Hence, the customers are always happy with such faster billing system at the cash counter. It helps the organization to be ahead of the market competition. However, the organization has lack of customer friendly staffs within the store. Physical Evidence Physical evidence is the presence and establishment of the business organization, which attracts the customers. According to Grimmer et al. (2015), physical evidence is the environment and space of an organization, where customers and organizational personnel interact. The store of Coles Roxburgh Park is clean and attractive to the customers. Moreover, the store is easy and customer friendly to navigate through each category of products. Furthermore, the website design of the organization is highly attractive, but yet to simple and flexible to operate. On the other hand, Chan et al. (2017) opined that effective physical evidence touches on the psychology of the customers with the presentable approach of the store. The store distributes bags with their logo in the store for gaining customer attention. Such factors often act as an added value to the customers, which can huge contribution in the loyalty level of the customers (Grimmer et al., 2015). Moreover, the organization needs to m aintain such physical evidence intact for long term organizational success. People People in marketing mix refer to the employees of an organization, who are directly responsible for the success of an organization. According to Geyskens et al. (2015), employees are highly responsible for representing the value of to the customers. In case of Coles Roxburgh Park, the organization has excellent sales assistants responsible for its success through achieving sales target. The employees are competent enough and contribute equally to the organizational success. On the other hand, Hristov and Reynolds (2015) opined that well trained employees are always effective in providing genuine and superior service to the customers. However, in case of Coles Roxburgh Park, the store staffs are not trained enough to deal with the customers having friendly approach. Such unfriendly approach often disappoints the customers. Partnership Partnership is the association of two or more business together towards offering more improved services to the customers. Coles Roxburgh Park has partnership with several partnership relations with some other organization towards improving and diversifying their product ranges. Moreover, the organization has built partnership with the Taste.com.au for launching new recipes in the cart (Nowak et al., 2015). The customers can directly shop the ingredients from the online shopping option of Coles Roxburgh Park. Apart from that, the organization has also made partnership with the Airtasker job-outsource company, where the customers can contract the workers to shop and deliver for them on their behalf. Moreover, such partnership has enabled the organization towards improving their product and service quality towards enhanced customer satisfaction. Recommendation The existing product portfolio of Coles Roxburgh Park is majorly limited within grocery products and some others. Such products can only meet the household requirements of the customers and not many others. Hence, the organization should enhance its product portfolio and diversify its product range. Enhanced product portfolio will meet several needs of the customers, which will actually enhance customer loyalty level. Furthermore, the organization is often claimed to have low quality for the fresh fruit products. Hence, the organization should be highly concentrated on the quality of the fresh fruit products. However, huge competitive pressure from the market players like Woolworths, ALDI, Costco and IGA can hamper the success level of Coles Roxburgh Park. Such competitor organizations are offering same kinds of the products with even more better quality (Davcik Sharma, 2016). Hence, the organization should immediately focus on the quality of the products. Coles Roxburgh Park always follows cost leadership strategy for being the market leader in the retail market of Australia. As per such strategy, the organization offers its products to the customers at lower price. Moreover, low price of the products helps the organization in gaining enhanced customer loyalty towards gaining high level of competitive advantage over the rivals. Hence, this pricing strategy seems to be perfect for the organization and should maintain such pricing strategy towards gaining long term business success. Moreover, the organization can maintain such low cost pricing strategy through keeping the overall cost of business operation low consistently. However, with increased globalization, various global retailers are offering their products at quite low price in Australia. Moreover, the popular global retailers Walmart and Morrison are quite able to afford to offer lower prices of the products. Such multinational companies often get discounts from the suppliers f or their bulk buying pattern (Homburg et al., 2017). Hence, it becomes quite easy for the multinational companies towards offering lower price of the products. Coles Roxburgh Park has mix of both online and offline channels for delivering their products to the customers. The customers can choose and purchase their required products from the convenient physical store of Coles Roxburgh Park. The customers should maintain such offline store over the time for the convenience of the customers in their product collection. However, the customers sometimes face issues in terms of seeking products in different product category. Hence, the organization can initiate catalogue shopping for the customers, where they will list down their require product names in a catalogue and the store staffs will collect those required product on behalf of the customers. The customers will just have to pay for the products. On the other hand, the online shopping option is highly convenient for the customers, which should be maintained by the organization over the time. Moreover, the organization should maintain the success of such online shopping option through timely delivery of products. Promotion From the analysis of promotional strategy of Coles Roxburgh Park, it can be found that the organization uses print media, television commercial, digital media and social media for promoting their product offerings. It also offers huge discounts and offerings to the customers for gaining high level of customer loyalty. However, huge discounts and offerings seem to be hampering the image of the organization. Moreover, the customers have started to perceive the quality of products as low for excessively huge discounts. Hence, the organizations should make a balance between the discounts and actual price. Furthermore, the contemporary issue of social media interaction can hamper the image of the organization and its social media promotional strategy. Moreover, the negative feedback about the products of posted by the customers on the social media channels like Facebook, Twitter and Instagram can actually hamper the organizational reputation (Kacker Perrigot, 2016) Process From the process analysis of Coles Roxburgh Park, it can be found that the organization has highly skilled employees for interacting with the customers within the store. However, the store staffs are sometimes rude with the customers having lack of customer handling training. It often makes the customer disappointed with the staffs behavior. Hence, the organization should immediately start to provide adequate customer handling training to store staffs. It will facilitate the store staffs to behave with the customers effectively. Furthermore, it can be quite difficult for the organization to always align with the technological advancement and foster frequent process improvement. In such situation, the improved process of competitor organizations can create competitive pressure on this organization (Jain et al., 2014). Hence, the organization should always be concerned and updated about the advanced technologies in the market. Physical Evidence From the analysis of physical evidence of Coles Roxburgh Park, it can be seen that the retail store has clear and attractive store arrangement. Apart from that, the website of the organization is attractively deigned, but it is yet too simple to operate. Furthermore, the organization provides bags its logo deigned on it to the customer for carrying the product. Such bags often add to the added value for the customers. However, such strategy can be impacted with the issue of corporate social responsibility. Moreover, the plastic bags distributed by Coles Roxburgh Park can be an extremely important environment concern. Moreover, this strategy of physical evidence can be highly influenced by corporate social responsibility and environment concern issue of the society (Jones et al., 2015). Hence, the organization should take active initiatives towards stopping such plastic bags and promote more numbers of environment friendly bags. It would help the organization towards dealing with envi ronmental concern. From the analysis of people of Coles Roxburgh Park, it can be found that the employees of the organization are highly skilled and dedicated towards organizational success. However, the employees are always not efficient in dealing with the customers properly. They are sometimes rude at their behavior with the customers within the store, which makes the customers disappointed. Moreover, such rude behavior of the store staffs can create ethical concern for the organization (Hristov Reynolds, 2015). Hence, the organization should immediately work on the behavioral aspect of the employees through effective training. Such training would make the employees efficient enough towards dealing with customers in friendly manner. Partnership From analysis of partnership of Coles Roxburgh Park, it can be seen that the organization has several partnership relationship with other companies for providing diversified products and services to the customers. However, the organization is still incapable of bringing completely diversified products through their partnership strategy (David et al., 2017). Hence, the organization should immediately seek for a partnership relation, which will help it in fostering innovation through completely diversified product range. In this way, the organization will be able to make it unique and competitive in the market for beating with fierce market competition. Conclusion While concluding the stud, it can be said that Coles Roxburgh Park majorly provides household products like bakery, dairy, deli, fresh fruit and vegetable, meat and others. Furthermore, it also offers baby products, Coles mobile, gift cards, liquor, gluten free product, kosher and others. However, the organization should improve the quality of it fresh fruit product for gaining high level of customer satisfaction. On the other hand, the issue of social media interaction and negative feedback of the customers in social media sites can hamper the organizational reputation. Furthermore, huge discounts and offerings are actually hampering the corporate image of the organization with the misperception of the customers about its product quality. Hence, the organization should perfectly match a balance between the actual price and discounted price of the products. Recommendation Improvement of Product Quality Coles Roxburgh Park should immediately improve the quality of the products for gaining competitive edge over the rivals in the market. More specifically, the organization should improve the freshness and quality of the fresh fruits for enhancing the satisfaction level of the customers. Training to Employees The organization should arrange proper training facility for the employees towards enhancing their customer handling skills. In this way, the well-trained employees and store staffs will be able to interact with the customers in friendly manner. Such friendly approach of the store staffs will make the customers happy within the store. Improvement in Physical Evidence The physical evidence of the organization can get hampered with the issue of environmental concern. Moreover, the distribution of plastic bags for carrying the purchased product can be an issue of environmental concern. Hence, the organization should immediately replace the plastic bags with the environmentally sustainable bags for resolving the environmental concern. Improved Promotional Activities Negative feedback over the social media sites can hamper the corporate image of the organization. Hence, the organization should properly handle and reply the negative feedbacks of the customers for protecting the corporate image. Table 1: Recommendation for Coles Roxburgh Park (Source: Created by Author) References Chan, T. Y., Narasimhan, C., Yoon, Y. (2017). Advertising and price competition in a manufacturer-retailer channel.International Journal of Research in Marketing,34(3), 694-716. Chen, Y., Yang, S., Wang, Z. (2016). Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect.Information Technology and Management,17(2), 109-118. 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Product Mix and Development Strategies an Example of the Topic Business Essays by

Product Mix and Development Strategies by Expert Marvellous | 22 Dec 2016 Market competition- one of the major problems of most of the companies has been experiencing since their advent. But for the market itself its healthy especially for the consumers (Nichols, 2007). The battle for market dominance and customer loyalty has pushed the industries to their limits to the extent of exploring new things beyond their product lines. Being able to see opportunities in this unstable economic condition that we have for the past few years is really an ability that business minded inpiduals must posses in order to survive to market competition. The fact that there are a lot of companies out there that shut their operations down due to tremendous amount of losses from competing with other companies is something that multinational companies dont want to happen to them. Need essay sample on "Product Mix and Development Strategies" topic? We will write a custom essay sample specifically for you Proceed A great example for this great battle for market survival is the undying competition between the two of the most successful beverage companies in the country- Pepsi and Coke. This two market leaders of carbonated drinks started their rivalry by the time carbonated drinks starts to become popular in the market. Since then, they become voracious in searching for ways of overtaking one another to attain market dominance and to gain more profit out of their operation to fund their expansion plans. The expansion plans that I am referring here is not expanding the size of their plant size or increasing the number of their production, but rather expanding their product lines in order to give their market with more of different product lines to choose from. With this, they could instill their name into the minds of their target consumers and to give them the impression that they are one who dominates the market. The recent acquisition of Coca Cola Company with Fuze, producer of tea and energy drinks, while Pepsi with Izze, producer of all natural fruit juices, proves that the battle between the said two beverage companies reached up to the extent of exploring the noncarbonated drink industry which at first is not their forte (McKay, 2007). Both Coke and Pepsi believe that they could run over the other by expanding their beverage products to gain more sales and market. Well, that is correct for they would now acquire the sales of these companies that they acquired. But the question is; can they handle the product well? The fact that these two giant companies start acquiring the production of products that are alien to them is something that is mind bugling. Now, one way of determining the capacity of these companies on handling their non-core products is the method called PTSTP which is being used in determining the significance of a certain product to the target consumer. In this regard, we are going to find out if whether Coke and Pepsi will have to use this method or not in obtaining sustainable competitive advantage against their competitors. To start with, let us first examine the current status of these two companies and the market standing of their products against with their competitors as well as on how it performs in the market. This would guide our evaluation in the latter part of this paper. Coca Cola Company Despite the back lags in the economic condition locally and internationally, Coke still manages to hold its position of being the market icon in the beverage industry. This company still comprises the major supply of carbonated drinks not only in the U.S. but also from other countries abroad. So far, they pretty good in handling their carbonated drinks like Coke Diet, Coke Light, Coke Zero and a lot more. In short, they lead the production of carbonated drinks and there is no question about it. But the problem now is their noncarbonated products from the companies that they acquired to expand their product lines from the recent years. It is said that their noncarbonated drinks fell behind of those of Pepsi and that is odd for most of the people are expecting that they would be handling the promotion and improvement of the products that they acquired. This is one of the biggest problems of the CEO of Coke that he has to face with. The idea that they are being overtaken by Pepsi is rea lly an alarming one. It is said that during the first years of exploring noncarbonated beverages as a source of reinforcement to increase their sales and market dominance, Coke execs were skeptical about the said idea and that is the reason why they are the one whos having a hard time of catching to other companies who already mastered the management of products that are of new to them, like Pepsi (Foust, 2004). This serves as the root of their problem with handling their non-core products. We just didnt see the opportunity [of exploring into noncarbonated beverages] is the statement of the president of Philadelphia Coca Cola Bottling Co. according to an article published in a magazine which I find every inexcusable for it is their responsible to always seek for new opportunities in the market if they want to become the market leader in the industry that they belong. This is the reason why Odwalla Inc, Mad River Traders Inc and Barq which were acquired by Coke to enhanced it portfolio starts having a hard time in performing well in the market. If Coca Cola wants to maintain their position on top of the competition, they must try to find a way in making their noncarbonated products to at least appear good in the eyes of their target consumers and find a long term solution to this problem. Pepsi Company Compared to Coke, Pepsi has less sales volume and market shares but they have the capacity to grab market opportunities which Coke was not able to achieve during the previous years. This is the reason why there is no doubt that they are handling their noncarbonated products well which can also be classified as their non-core products since, just like Coke; they are in line with producing carbonated drinks. But the problem that Pepsi is experiencing right now is their lack of sensitivity with regards to the changes in the pattern of tastes of their customers (Brady, 2004). This is the reason why they have been experiencing some losses in terms of sales volumes and revenues for the past years. Even though they have been performing pretty well as compared to Coke, but still, in a macro sense, they have been lacking innovations into their products not just in noncarbonated but also into their core product lines. Innovations are one of the x-factor that customers have been searching in choosing products to purchase. If only Pepsi could posses this quality along side with their other efficient and effective marketing strategies, there is a possibility that they could par with Coke or surpass Coke in the long run. Evaluation Based from the given information and arguments above, I could say that the said two major beverage companies should use PTSTP in order to uplift their performance in terms of promoting their product lines into their target market, may it be their core or non-core products. Product is the main factor in this issue and this element encompasses almost all of the functions that lead to the attainment of sustainable competitive advantage in the market. In the first place it is the prime reason why these companies are operating in the market- to provide products into the market in order to generate profits out of it. Through PTSTP, they would be able to know how customers value their product. Its like, determining the possible importance of this product to their target customers. Like, if whether buying energy drink is more important than buying fruits in the market. Pepsi and Coke must be able to know if whether their energy drink would make an impact on the demands of their target customers. If they found out that their product do not have any value to their customers, then, search for flaws in your product that makes it less valuable to their customers. Im pretty sure that Coke and Pepsi did not have enough market study regarding the market status of the product lines that they are acquiring today which is pretty obvious in the current performance of their noncarbonated products. PTSTP would guide Coke and Pepsi in assessing products that they will plan to acquire in the near future or would guide them in developing new product lines. PTSTP somehow similar in determining the willingness to pay of a customer to a certain product, like, if the customer say that he/she is willing to pay $100 for your product and you only spend $40 in producing a unit of your good, then, more or less you already have the idea how your target customers value your product since they are willing to pay high in order to purchase and consume your product. References Brady, D. (2004). Pepsis Thousand and One Noshes- How it deftly adapts products to changing consumer tastes. Retrieved October 20, 2007 Foust, D. (2004). Things Go Better WithJuice. Retrieved October 20, 2007 McKay, B. (2007, February 2). Coke Buys Fuze to Light up Its Lineup. Wall Street Journal. Pg. B.3 Nichols, M. (2007). Four Reasons to thank the Competition. Retrieved October 20, 2007